INSPIRED BY DATA
AI's Transformative Role in Corporate Communication
Business & Management, Current Issues
Giuseppe Mayer, Adjunct Professor of AI and Corporate Communication at IULM University, brings over 25 years of experience as a manager and entrepreneur in communication and digital innovation. Renowned for his innovation drive, he held senior roles in major Italian and international communication groups. A prolific author in digital communication and branding, Mayer's passion and versatility offer unparalleled insights into how AI and emerging technologies can revolutionize corporate communicat...
Albanian, Arab, Chinese, French, Georgian, German, Greek, Japanese, Portuguese, Russian, Serbian, Spanish, Ukrainian, Uzbeck
This book is an exploration of the potent world of generative AI and its revolutionary impact on corporate communications. It provides insights on harnessing AI as a powerful tool while championing the timeless values of human creativity, empathy, and responsibility.
Departing from conventional technological shifts fixated on efficiency, AI is now opening up new horizons in creativity. However, as AI permeates communication channels, from the inner sanctum of internal memos to the grand stage of press releases, ethical considerations intensify.
This guide advocates for establishing oversight and recognizing human judgment as the guiding compass. Through expert insights and illuminating case studies across industries, it aims to spark a movement where corporate communication isn't confined by machines but liberated by them.
It encourages a shift in perspective—using data as inspiration rather than constraints.
This book serves as a reminder of technology's role as an enabler, empowering distinctly human capacities such as storytelling, leadership, and ethical responsibility in the business landscape.
Ready to traverse a narrative where technology doesn't overshadow but amplifies our creativity? Step into the intellectual frontier with "Inspired by Data".