Psychology, Economy & Politics
Rhys Jones and Mark Whitehead
Rhys Jones is a Professor of Human Geography at Aberystwyth University. His research interests are in the broad area of political geography, focusing on themes such as the state, nationalism, behaviour change. He has published 12 books. Mark Whitehead is a Professor of Human Geography at Aberystwyth University. His research interests span urban studies, sustainability, the impacts of the psychological sciences on public policy, and the social implications of smart technology. He has authored an...
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Nudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the early 2000s with the launch of "nudge units" and departments in government.
The use of nudges as a policy tool is particularly polarising, as their implementation raises moral and constitutional issues about freedom, choice and coercion. Whitehead and Jones take a balanced approach to explain where the nudge as a mechanism for policy implementation came from (as far back as the 1930s), what a nudge is, whether we should use them and, if so, when and where are they best deployed. The proliferation of digital media through our lives has given nudging a new impetus and sphere of operation, which the authors explore to understand its likely future use by policymakers.
1. Nudge: a gentle form of power
2. Histories of nudging
3. Nudges in practice
4. Critiques of controversies
5. The digital future