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THE ALPHABET OF SUSTAINABILITY

26 WAYS TO BE SUSTAINABLE

THE ALPHABET OF SUSTAINABILITY
Genre:

Economy & Politics

Author:

Francesco Morace, Marzia Tomasin

Publisher:

Egea/Bocconi UP

Language:

English

AUTHOR BIO:

For forty years, sociologist and essayist Francesco Morace has been immersed in social and market research. As the founder of Future Concept Lab, he advises Italian and international companies and institutions. Renowned for his expertise in trends, Morace has authored around twenty books. He contributes to the radio show 'Essere e Avere' on Radio24 and works with publications like Mark Up and BrandNews. Marzia Tomasin, a journalist and founder of Utopia Impresa, has dedicated years to corporate...

Pages:

256

Publication:

2024

Rights available:

Albanian, Arab, Chinese, French, Georgian, German, Greek, Japanese, Portuguese, Russian, Serbian, Spanish, Ukrainian, Uzbeck

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DESCRIPTION:

Sustainability is currently in vogue—verbally, at least. The term is increasingly prevalent in political speeches, recommendations from international organizations, pledges by business leaders, and the advertising of numerous products. This surge in usage has led many to believe that the word is being overused to the point of 'burnout,' exacerbated by the apparent disparity between commitments made and actions taken. However, upon closer inspection, it becomes evident that the concept is treated with utmost seriousness by the successful companies featured in this book—one for each letter of the alphabet: Alce Nero, Berlucchi, Chiesi, Davines, Enel, Florim, Granarolo, Humana People to People, Inglesina, Jointly, Kartell, Lago, Melinda, NATIVA, Olivetti, Patagonia, Quantis, Rossi & Lanerossi, Sofidel, Toyota, Unipol, Video Systems, WAMI, xFarm, Yamamay, and Zordan. Their stories serve as undeniable proof that, despite organizational and financial challenges, choosing sustainability yields long-term rewards. This choice demands a collective commitment—from policymakers and businesses to the media and consumers—to transform the grammar of their behavior and adopt a language suited to the challenges of the 21st century.

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